The flagship company of the Nagarjuna Group, Nagarjuna Fertilizers and Chemicals Limited is a leading manufacturer and supplier of plant nutrients in India. Commencing operations in 1985, today our asset base is around Rs. 21 billion. We have the distinction of being the single largest private sector investment in Southern India. An ISO 9001:2000 certified company, our operational profits are one of the highest in the industry. We assume market leadership in the markets we operate.
Our broad portfolio of products and services include:
We offer our expertise for the management of chemical process plants, which include Specialist Services and Total Project Management.
Our operations and offerings have been aligned into three strategic business units:
To survive, grow and attain leadership position in our areas of operation it is essential for us to identify and capitalise on emerging opportunities.
Preparing for the future, proactively, we are addressing the most important aspects of our organisation:
Strategy – Having a long term vision for the company
Structure – To facilitate achieve our strategy
People – Aligning related policies with Strategy and Structure. In turn to build the right capability, attitude and behaviour in employees.
Process – To enable employees to work more efficiently and effectively, to have the best in class internal business processes.
Our endeavour is to unlock the full potential of our people by transforming into a performance driven organisation that attracts the best talent, nurtures a more productive and results-focused workforce and implements initiatives, which align people strategies with organisational objectives.
The key action areas in this road map are:
Founder
Shri K V K Raju - An eternal source of inspiration
Nagarjuna Group is a dream willed into reality by its visionary Founder Shri KVK Raju. Shri KVK Raju a first generation technopreneur was born in a humble agricultural family in Andhra Pradesh on November 28, 1928. On graduating from Banaras Hindu University and the Madras Institute of Technology he went on to complete his Master's in Mechanical and Industrial Engineering from Michigan State University and the University of Minnesota, USA. After a short stint in the American Industry he returned to India and worked for short periods at Caltex Oil Refinery, Orient General Industries and Associated Electrical Industries. Finally, he joined Union Carbide of India and worked with them for 15 years. While working with Union Carbide, KVK's deep-rooted urge to serve society through industry impelled him to start out on his own. Thus was born Nagarjuna Group in 1973 with an investment of US$ 23 million. The Group has since then come a long way to become a diversified conglomerate with an asset base of US$ 2.5 billion.
A recipient of various awards for his outstanding contribution to the industry and society, KVK, was a firm believer in the adage "practice what you preach". A self-made man KVK practised simple living and high thinking. He dreamt big and worked with an unstinted focus of mind and body to make his dreams come true. KVK was a visionary with firm belief in his mission to serve society through industry. It is this belief, which continues today to be the guiding light of Nagarjuna Group
Solutions
The potential benefits from improved plant nutrition are virtually limitless. With the right plant nutrition it is not surprising that the grower can produce higher yields, better flavoured and greater nutritional content crops of vigour that are less prone to pests and disease attack – goals which form the core of our plant nutrition strategy. It is widely recognized by agronomists that plant nutrition is responsible for approximately one-third of the increase in world grain production. The balance is provided by such factors as better irrigation, improved seeds, cultivation practices, pest control and planting density.
We supply a broad portfolio of nutrition products and services that include both macro and micro fertilizers. We employ information technology and soil and tissue analysis for nutrient recommendation and our plans include further strengthening of our analysis portfolio with advanced tools to measure the actual nutrient requirements and status and deliver customized nutrition solutions to meet the exact needs of the customer. We provide knowledge-based solutions to the vast farming community through information technology.
Our Micro Irrigation solutions are an effort towards facing perhaps the most serious challenge of mankind in the 21st century - lack of fresh water. Our products and services ensure slow, regular and precise delivery of water and agricultural inputs to the crop.
We offer our expertise for taking over total responsibility of operation and maintenance and other specialist services for the management of chemical process plants.
Our operations and offerings have been aligned into Farming Solutions and Nagarjuna Management Services.
Farming Solutions
Nagarjuna Fertilizers and Chemicals Limited is involved in the production and marketing of a wide range of fertilizers. Urea, the widely used nitrogenous fertilizer is both manufactured (at Kakinada Plant) and marketed through imports (at Vizag and Kakinada Ports). In the vast Urea market, the brand “Nagarjuna” is a highly regarded and preferred brand by the farming community. NFCL currently markets about 1.2 million tons of Manufactured Urea and about 0.6 million tons of Imported Urea per annum. With the aim of providing Total Solutions to the farmers, NFCL has commenced marketing of fertilizer mixtures through domestic sourcing and has further plans to enter into Phosphatic and Potassic segments also.
The company also markets a wide range of micronutrients and micronutrient mixes like Zinc Sulphate, Mahazinc etc. with emphasis on quality.
We have associated with Haifa Chemicals Limited of Israel and Yara of Norway to bring world class solutions to our customers. We have been importing and marketing water-soluble specialty fertilizers from Haifa Chemicals Limited (HCL), Israel, since 1997. Haifa Chemicals is a global leader in the development, production and marketing of specialty fertilizers offering a wide range of product lines to match the specific needs of different farming programs.
We lay emphasis in providing value-added services to farmers for increasing their farm productivity through technology transfer. We provide latest scientific farming technology to farmers and the required training for it so as to increase their knowledge of agriculture and technology based practices.
We have been partnering with some of the well distinguished names in the global arena like Haldor Topsoe, Denmark and Snamprogetti, Italy.
Environment, Health & Safety
Our commitment to Environment, Health and Safety systems is an integral part of our business strategy and take precedence over all other considerations. Maintaining highest standards, most robust and safe technologies, equipment and products as well as qualified, experienced and trained manpower is essential to our future and growth.
Our EHS mission also encompasses responsibilities of protecting the local community and environment from potential hazards.
